© CTC Publishing

Writing Web Content for Fun and Profit

Turned off by the idea of writing 20-page magalogs -- or hard-sell, hype-filled, long-copy landing pages? Well, now you don't have to ... because you can earn a handsome living writing solid, useful, ethical content for companies to post on their web sites.

Dear Copywriter:

There are approximately 29.7 billion pages posted on the Web today.*

*According to Boutell.com

Almost all of them need strong copy and content - much more content, in fact, than the companies who own these sites can produce in-house.

So who's going to write all that great content for them -- at handsome per page wages?

Well ... why not you?

Freelance writers are urgently needed to write "web content" -- clear, concise, hype-free informational pages -- to fill all those web pages.

Plus, with thousands of new Web sites coming online every week, the demand for "web content" is nearly insatiable.

Now, in our best-selling e-book, Writing Web Content for Fun and Profit, Chris Haynie and I show you everything you need to know to write great Web content.

Is this kind of low-key "copywriting" for you?

I meet a lot of freelance writers who want to make "copywriting money" -- but are not really that comfortable writing traditional sales copy.

"I just love to write," KS, a freelance writer, told me the other day. "But I hate the hard-sell, hype-filled style of copywriting that so many direct marketing clients demand today. That's just not me."

There are a lot of writers like KS out there. And maybe you are one of them. You want to be paid well to write about things that interest you.

But the "hard sell" is not for you. Nor is the marathon writing of 20-page sales letters for the web or print direct mail.

If so, then I strongly urge you to look into pursuing writing Web content as a niche for you to specialize in.

Content writing may be just the type of writing niche you've been looking for. It offers you so many advantages as a writer:

  • Fascinating topics -- with millions of company Web sites covering every subject under the Sun, you can pick and choose your projects, and write only about those things that truly interest you.
  • Intellectual stimulation --- you can really dig into the "meat" of the topics you write about, learning new ideas and explaining them to your grateful readers.
  • Shorter lengths -- most Web content pages are only a few hundred words, so you never feel like your copy has to go on forever and ever, like in a magalog or landing page.
  • Repeat business -- companies constantly need to post new content on their sites to get visitors coming back. So there's a constant stream of fresh assignments.
  • Great pay -- a skilled Web content writer can easily earn a six figure annual income -- without the constant pressure to "beat the control" that direct response copywriters face every week.

There's no faster-growing - or more interesting - writing niche than writing Web content.

And now you can get in on the action ... and keep your writing schedule filled with a steady stream of high-paying assignments ... by learning how to write content pages for the Web....

What does it take to become a six-figure Web content writer?

Writing Web content isn't difficult to learn, but there are things you need to know -- everything from how to find and use the proper key words in your online copy, to what kinds of web content various clients need -- and what they'll pay you for it.

In Writing Web Content for Fun and Profit, you'll discover:

  • How to grab your share of the $358 billion corporate content market. Page 3.
  • 10 job boards where you can get Web content writing assignments online. Page 52.
  • Which pays better -- writing for print or writing for the Web? Be prepared for a shocker. Page 32.
  • 5 ways to gain an edge over the competition -- and get potential clients to choose you to write their Web content. Page 57.
  • How to write FAQs and tips that maximize page views and visits. Page 19.
  • Building a portfolio of online content writing samples. Page 59.
  • 7 steps to writing Web content pages that cause your clients to love you -- and hire you again and again. Page 61.
  • Why content is such a powerful tool for driving more traffic to your client's Web site. Page 4.
  • Setting your fees for Web content writing -- by the hour, by the page, or by the project. Plus: how to command more than the going rate. Starts on page 68.
  • What rights (if any) does the writer retain to the content she has written? Page 33.
  • Should you worry about competition from low-priced outsourced writing services located overseas? Page 73.
  • Connecting prospects to your content with RSS feeds. Page 20.
  • Writing "top level" vs. "deep level" content pages. Page 75.
  • Make sure your content is a perfect fit for site visitors by creating a "Persona." Page 36.
  • Optimizing Web content pages for search engines: how big a concern is SEO for content writers? Page 81.
  • Why companies need a ton of fresh content -- and writers to create it. Page 6.
  • The Web content writers role in keyword research and discovery: who provides the key words to use in your content? Page 84.
  • Measuring your online writing's performance with Web analytics tools. Page 37.
  • 7 tips for writing Web content pages that Google and other search engines find easily and rank highly. Page 85.
  • The Web content writer's role in Web 2.0 -- Web sites with user-generated content. Page 89.
  • Writing meta-tags for content pages that optimize your site for search engines. Page 21.
  • Planning the "path" by which visitors get from your Web content to product information to the order page. Page 38.
  • Multiplying Web site traffic by creating and distributing "viral content." Page 91.
  • 3 characteristics of effective Web content -- and how to make sure your copy has all of them in spades. Page 7.
  • Tailoring Web copy and content based on a customer's purchase history. Page 39.
  • Add value to your Web site with cross reference selection guides ... application notes ... article libraries ... case studies ... white papers ... and other in-depth content. Starts on page 22.
  • How to know where a visitor is in his buying process (e.g., just looking, price shopping, ready to buy) and create the content he needs to move forward. Page 41.
  • Using free content to build and support your client's brand message. Page 9.
  • 10 types of Web sites that need content -- and how much they are willing to pay to have it professionally written. Starts on page 43.
  • Increasing clicks and conversions with streaming video and rich media. Pages 24-25.
  • How to write effective Web content for small business clients ... technology companies ... Internet marketers ... the Fortune 500. Page 45.
  • 3 ways to improve your client's Web site performance and revenues by writing special content for them. Page 8.
  • Reaching out to prospects with new content in e-newsletters and e-mail messages. Page 24.
  • Understanding the differences between Web content and Web copy -- and the right way to write each. Page 10.
  • Is there an ideal length for Web content pages? Answer on page 27.
  • Writing content for e-commerce Web sites. Page 13.
  • Increasing content value and Web site usability with internal hyperlinks. Page 28.
  • Automating fresh content creation with blogs on your Web sites. Page 15.
  • What Web content writers need to know about SEO copywriting. Page 29.
  • Content from the world of Web 2.0 -- Web forums, bulletin boards, and Wikis. Pages 16-18.
  • Why every online marketer needs to become a Web publisher. It's easier than you think. Page 30.
  • And so much more....

Act now and save $30

The demand for Web content is exploding today -- and will continue to grow by leaps and bounds for years to come.

A good Web content writer can earn six figures doing work that's fun and relatively easy -- just a few hundred words per assignment.

So how much would you pay for training in Web content writing and guidance on breaking into content creation as a writing specialty?

Well, I've put everything you need to know in our 100-page e-book Writing Web Copy for Fun and Profit, which has a cover price of $59.

But act now, and it's yours for just $29 ... that's a savings of $30 off the list price ... less than I charge for just 5 minutes of my time.

You can make that amount back 10 to 20 times over or more -- on just your very first Web content copywriting assignment.

And that's what it costs you ONLY if my advice on how to succeed as a freelance Web content writer works for you.

If it doesn't, the cost is zero. Zip. Zilch. Nada. That's because you can....

... use it risk-free for 90 days

That's right.

If, after reviewing Writing Web Content for Fun and Profit, you are dissatisfied for any reason ... or for no reason at all ... just let me know within 90 days.

You'll get a full and prompt refund -- no questions asked. And you can keep the e-book free with my compliments.

That way, you risk nothing.

So, what are you waiting for?

To order Writing Web Content for Fun and Profit on a 90-day risk-free trial basis, click below now:


Bob Bly

P.S. Order Writing Web Content for Fun and Profit today and you get a FREE Bonus Gift: my 54-page Special Report, Copywriting: the Master Touch (list price: $29).

In your free copywriting report, you will discover:

  • How to generate up to 10X more orders -- just by changing your offer -- page 50.
  • What words sell best in copy today? Page 41.
  • 4 steps to selecting a winning premium -- page 6.
  • How to prove the product claims you make in your copy -- page 38.
  • Avoid this deadly mistake when writing your guarantee -- page 48.
  • Generate more inquiries from your marketing with a "bait piece" -- page 46.
  • Scheduling your e-mail marketing messages to minimize complaints -- and maximize online revenues -- page 20.
  • Tips and techniques for writing more powerful renewal letters -- page 12.
  • And so much more....

To order Writing Web Content for Fun and Profit ... and get your FREE Bonus Report ... just click below now:

About Bob Bly

bly on information marketing Bob Bly is a full-time freelance copywriter specializing in business-to-business and direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, Passlogix, Isogon Software, and AlliedSignal.

Bob is the author of more than 70 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The "I Hate Kathie Lee Gifford" Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI 2007 Copywriter of the Year. He has also taught marketing at New York University.

Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say
about Bob Bly

"I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!"
--Ray Edwards

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
--Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
--Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
--Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
--Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
--Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!"
--Alan Zoldan

"Your books The Copywriter’s Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
--Lorraine Thompson

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and e-mail copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

"Thanks for all. You are just a pleasure to work with -- my top choice copywriter. I always learn so much when we do stuff as a team."
--Lori Haller, Shadow Oak Studio

"Brilliant job Bob! You are a master at persuasion!"
--James Trippon, China Stock Digest

"Bob, you did a professional job on the McMaster Online rewrite. The changes you made fit nicely into the sales piece, and your bonus idea was brilliant. The results were outstanding, and we hit our marketing target."
--R.E. McMaster, McMaster Online

"Bob's copy is powerful, and it makes me want to buy the book. Putting all the words in Marty's mouth is perfect, and allows all kinds of outrageous statements to roll forth without a blush. I think Bob's done a terrific job."
--Gordon Grossman

"Bob, let me take a moment to thank you for the top quality work and inspirations you've shared with us this year. You've been a key part of our team and I'm looking forward to 2007!"
--Lauryn Franzoni, ExecuNet

"This is an impressive job. These e-mails are very persuasive and I like the natural flow - it's effortless to read them from top to bottom."
--President, SafeApp Software, LLC

"As a result of my association with Bob Bly I've put well over $27,000 in my pocket this year. I expect this to be 30% of what we'll make together next year. Thanks Bob!"
--Fred Gleeck, http://www.fredgleeck.com

"We're very happy with the copy. Thanks for all of your work on this!"
--Lauren Klopacs, Forbes

"Thanks for the fast response with the first draft of our direct mail package. I like what I see! The headlines, copy, and format you came up with erase any doubt I may have had about spending the money for a professional to do the job."
--Ron Berge, Modulog

"We've been very impressed by what you've done ... top flight work."
--Ben Howerton, The Real Estate Arena

"Bob's one of the most experienced - and successful - copywriters I know. I work with him every chance I get - both for The Total Package and when he's available, with my agency, Response Ink!"
--Clayton Makepeace, Response Ink

"I was your client at Philadelphia National Bank (later CoreStates) many years ago. I was always happy to pass on your copy to my internal clients because it was invariably right on target."
--John Alexander

"Bob, you're the man! Looks great. I really like the letter and the writing. Thanks!"
--Jeff Haefner, Ideal Computer Systems, Inc.

"Bob has done a terrific job with the elements he's produced (and his perspective on our DM activities has been very helpful as we project out the response rates for our Landlord Initiative.) He's easy to work with and delivers top quality materials."
--Scott Brueggeman, Socrates Media